Aritzia Soho

Aritzia Soho, Allyson Rees, WGSN

I wish Aritzias flagship store in Soho/New York would have been opened when I was in NY last January. It just looks like a truly unique & inspirational place I could easily lose myself in. Also it is very refreshing to see a store which is over the whole vintage hype and goes with a more natural phenomena-inspired, native American vibefeel. I just love the indirect lighting in the shop, the murals of waterfalls and rainbows covering the walls as well as the fixtures featuring oversized sculptures of crystals, birds, magical eyes and peace signs.

Soapi